full of contradictions something that you have to wait for feeling privileged,
scarcity and opulence,
a dream that becomes reality,
an old story with a contemporary meaning,
personalized object which is being desired by others,
so expensive but priceless,
something that you keep for yourself having pleasure of sharing it with a special one.
Vincent Bastien talks about luxury strategy, evolution of its concept and thoroughly explains the "must-have" of a luxury brand. For non-French speaker I can just recommend his book co-authored with Noel Kapferer. I just took a little break from reading to find out about this outstanding interview...:)
In 2009 I promised myself to be a more frequent guest on luxury directory to update some information about luxury themed online and offline activities. It's amazing how many sites we have right now that in one way or the other want to sell, show or share luxury. The new trend that I am seeing right now is an emergence of luxury themed books. They don't necessarily speak about history of luxury brands but instead portray the multiplication of its facets in attempt to ones for ever define this notion in motion:).
Today I run across a new notion of Haute Luxe where Philippe Mihailovich argues that his first book- to -come will not be " just another book about branding presented as a pseudo-science"