Friday, March 27, 2009

Luxury is...

... for me:

full of contradictions
something that you have to wait for feeling privileged,
scarcity and opulence,
a dream that becomes reality,
an old story with a contemporary meaning,
personalized object which is being desired by others,
so expensive but priceless,
something that you keep for yourself having pleasure of sharing it with a special one.

You may find other description...




Tuesday, March 24, 2009

What luxury obliges to...


Vincent Bastien talks about luxury strategy, evolution of its concept and thoroughly explains the "must-have" of a luxury brand. For non-French speaker I can just recommend his book co-authored with Noel Kapferer.
I just took a little break from reading to find out about this outstanding interview...:)

Thursday, February 19, 2009

Presynthese Etude Tendances Luxe 2009 By Duringer

Check out this SlideShare Presentation:

Friday, January 2, 2009

After goods time for books...de luxe.

In 2009 I promised myself to be a more frequent guest on luxury directory to update some information about luxury themed online and offline activities. It's amazing how many sites we have right now that in one way or the other want to sell, show or share luxury. The new trend that I am seeing right now is an emergence of luxury themed books. They don't necessarily speak about history of luxury brands but instead portray the multiplication of its facets in attempt to ones for ever define this notion in motion:).

Here comes 2nd and 3rd book by Uche Okonkwo Luxury Now : Evolution, Status, Future & Luxury Online.

Today I run across a new notion of Haute Luxe where Philippe Mihailovich argues that his first book- to -come will not be " just another book about branding presented as a pseudo-science"

I was happy to learn that Mark Tungate who is an author of Fifty: The Amazing World of Renzo Rosso and Diesel and Fashion Brands: Branding Style From Armani to Zara is working on his new book, where he "will take a journalistic look at the future of luxury brands".

Seems like we have entered a "luxera" in 2009.

Alexandra


Wednesday, January 9, 2008

Luxart Brand- A New Era for Branding Luxury

I am sure this is just the beginning of a new dimension that a luxury brand enters- art dimension...

http://www.nytimes.com/2007/11/08/fashion/08ART.html?ex=1352178000&en=c86f2aa2a136bff1&ei=5124&partner=permalink&exprod=permalink

Friday, December 28, 2007

Diversification into luxury goods


Strategic Evaluation of LVMH


From: lars.schmidl, 9 months ago





And another one from my Strategic Management class. As well as the eBay presentation it is a "slidumentation" as I was required to hand it in.


SlideShare Link

Future Fashion


Fashion and Innovation Keynote - Madras


From: imootee, 7 months ago








SlideShare Link