Just incidentally I logged back to my forgotten blog just to discover that there has been some traffic going on here over the years. For some time now I am putting together in my mind the article regarding luxury segment in Poland. Just in case, I don't come back here very soon I will share with you some facts a propos luxury in Poland.
Coming back to the origins, I launch "luxury directory" when I was still a student. My goal was to keep track of all the research and thoughts I had back then. It was around 2006-2007. Today we have 2011 and I can't see fundamental developments regarding luxury market in Poland.
The question that has been raised over and over in several publications and reports is WHY?
Why we still do not have boutiques of major, global luxury brands?
The answer: no location. I can believe it. But I disagree.
I will just cite some facts from KPMG report from 2010 concerning luxury market in Poland as it was published in Polish and naturally is out of your reach:)
#1 Polish society is getting rich in a very fast pace.
#2 Polish consumers can spend about 27 million PLN on the purchase of
luxury goods in 2010.
#3 For more than a half of respondents the luxury brand is characterized by three features:
high quality, prestige and high price.
#4 The main argument for the purchase of luxury goods for nearly 90% of respondents is their high quality.
#5 Poles are increasingly interested in buying the most expensive and most luxurious
means of transport, such as airplanes, helicopters and yachts.
If you are interested by specific subject regarding luxury segment in Poland, please get in touch with me through e-mail at aleksandra@nobilitogroup.com or through the blog contact form.
Tuesday, January 11, 2011
Friday, March 27, 2009
Luxury is...
... for me:
full of contradictions
something that you have to wait for feeling privileged,
scarcity and opulence,
a dream that becomes reality,
an old story with a contemporary meaning,
personalized object which is being desired by others,
so expensive but priceless,
something that you keep for yourself having pleasure of sharing it with a special one.
You may find other description...
Tuesday, March 24, 2009
What luxury obliges to...
Vincent Bastien talks about luxury strategy, evolution of its concept and thoroughly explains the "must-have" of a luxury brand. For non-French speaker I can just recommend his book co-authored with Noel Kapferer.
I just took a little break from reading to find out about this outstanding interview...:)
Thursday, February 19, 2009
Presynthese Etude Tendances Luxe 2009 By Duringer
Check out this SlideShare Presentation:
Friday, January 2, 2009
After goods time for books...de luxe.
In 2009 I promised myself to be a more frequent guest on luxury directory to update some information about luxury themed online and offline activities. It's amazing how many sites we have right now that in one way or the other want to sell, show or share luxury. The new trend that I am seeing right now is an emergence of luxury themed books. They don't necessarily speak about history of luxury brands but instead portray the multiplication of its facets in attempt to ones for ever define this notion in motion:).
Here comes 2nd and 3rd book by Uche Okonkwo Luxury Now : Evolution, Status, Future & Luxury Online.
Today I run across a new notion of Haute Luxe where Philippe Mihailovich argues that his first book- to -come will not be " just another book about branding presented as a pseudo-science"
I was happy to learn that Mark Tungate who is an author of Fifty: The Amazing World of Renzo Rosso and Diesel and Fashion Brands: Branding Style From Armani to Zara is working on his new book, where he "will take a journalistic look at the future of luxury brands".
Seems like we have entered a "luxera" in 2009.
Alexandra
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