LUXURY DIRECTORY

A propos luxury in Poland?

2011-01-11T21:44:00.005+01:00

Just incidentally I logged back to my forgotten blog just to discover that there has been some traffic going on here over the years. For some time now I am putting together in my mind the article regarding luxury segment in Poland. Just in case, I don't come back here very soon I will share with you some facts a propos luxury in Poland.

Coming back to the origins, I launch "luxury directory" when I was still a student. My goal was to keep track of all the research and thoughts I had back then. It was around 2006-2007. Today we have 2011 and I can't see fundamental developments regarding luxury market in Poland.

The question that has been raised over and over in several publications and reports is WHY?

Why we still do not have boutiques of major, global luxury brands?

The answer: no location. I can believe it. But I disagree.

I will just cite some facts from KPMG report from 2010 concerning luxury market in Poland as it was published in Polish and naturally is out of your reach:)

#1 Polish society is getting rich in a very fast pace.

#2 Polish consumers can spend about 27 million PLN on the purchase of
luxury goods in 2010.

#3 For more than a half of respondents the luxury brand is characterized by three features:
high quality, prestige and high price.

#4 The main argument for the purchase of luxury goods for nearly 90% of respondents is their high quality.

#5 Poles are increasingly interested in buying the most expensive and most luxurious
means of transport, such as airplanes, helicopters and yachts.

If you are interested by specific subject regarding luxury segment in Poland, please get in touch with me through e-mail at aleksandra@nobilitogroup.com or through the blog contact form.

Luxury is...

2009-03-27T23:44:00.000+01:00

... for me:

full of contradictions
something that you have to wait for feeling privileged,
scarcity and opulence,
a dream that becomes reality,
an old story with a contemporary meaning,
personalized object which is being desired by others,
so expensive but priceless,
something that you keep for yourself having pleasure of sharing it with a special one.

You may find other description...

What luxury obliges to...

2009-03-24T00:14:00.000+01:00

Vincent Bastien talks about luxury strategy, evolution of its concept and thoroughly explains the "must-have" of a luxury brand. For non-French speaker I can just recommend his book co-authored with Noel Kapferer.
I just took a little break from reading to find out about this outstanding interview...:)

Presynthese Etude Tendances Luxe 2009 By Duringer

2009-02-19T14:57:00.001+01:00

Check out this SlideShare Presentation:

Presynthese Etude Tendances Luxe 2009 By Duringer

View more presentations from René Duringer. (tags: luxe fashion)

After goods time for books...de luxe.

2009-01-02T19:38:00.000+01:00

In 2009 I promised myself to be a more frequent guest on luxury directory to update some information about luxury themed online and offline activities. It's amazing how many sites we have right now that in one way or the other want to sell, show or share luxury. The new trend that I am seeing right now is an emergence of luxury themed books. They don't necessarily speak about history of luxury brands but instead portray the multiplication of its facets in attempt to ones for ever define this notion in motion:).

Here comes 2nd and 3rd book by Uche Okonkwo Luxury Now : Evolution, Status, Future & Luxury Online.

Today I run across a new notion of Haute Luxe where Philippe Mihailovich argues that his first book- to -come will not be " just another book about branding presented as a pseudo-science"

I was happy to learn that Mark Tungate who is an author of Fifty: The Amazing World of Renzo Rosso and Diesel and Fashion Brands: Branding Style From Armani to Zara is working on his new book, where he "will take a journalistic look at the future of luxury brands".

Seems like we have entered a "luxera" in 2009.

Alexandra

Luxart Brand- A New Era for Branding Luxury

2008-01-09T23:33:00.001+01:00

I am sure this is just the beginning of a new dimension that a luxury brand enters- art dimension...

http://www.nytimes.com/2007/11/08/fashion/08AR T.html?ex=1352178000&en=c86f2aa2a136bff1&ei=5124&partner=permalink&exprod=permalink

Diversification into luxury goods

2007-12-28T17:03:00.001+01:00

Strategic Evaluation of LVMH

From: lars.schmidl, 9 months ago

| View | Upload your own

And another one from my Strategic Management class. As well as the eBay presentation it is a "slidumentation" as I was required to hand it in.

SlideShare Link

Future Fashion

2007-12-28T15:30:00.001+01:00

Fashion and Innovation Keynote - Madras

From: imootee, 7 months ago

| View | Upload your own

SlideShare Link

The birth of new luxury brand...

2007-07-03T10:30:00.000+02:00

From jewellery to daily creams..
http://money.cnn.com/news/newsfeeds/articles/prnewswire/NEM06302072007-1.htm

Extremes: creativity in communication!

2007-06-26T12:47:00.000+02:00

Perfection and consistency to the extremes...

http://www.lamborghini.com/

Consolidation trend spreads among luxury companies..Time for media.

2007-06-26T09:45:00.000+02:00

The business model for luxury fashion goods commenced by Bernard Arnault is being transfered to luxury publishing companies. When there will be a limit? Are we going to have "luxoligopoly" soon?

http://sev.prnewswire.com/advertising/20070625/AQM09325062007-1.html

Luxury on the web: the best and the worst sites.

2007-06-21T11:42:00.000+02:00

Welcome!

I am going to collect here all of the sites that concern luxury industry. Here, I start with the listing of the best execution of content and design following some less impressive. I will also add those which have clearly misunderstood the term of de luxe.

I am looking forward to any suggestions. I hope to built a comprehensive directory one day.

Enjoy!

Alex

Masters:

http://www.luxuryculture.com/welcome.html

http://www.eluxury.com/
http://www.prestigium.com/
http://www.luxurytravel.com/index.shtml

..........................................................................................................................................................................
Mistakes:

http://eluxebags.com/index.html

http://www.luxury.net/

http://www.wealth24.com/--- not working properly. There is just one page. Good concept, though.

De luxe luxury by Rolls Royce

2007-06-20T14:42:00.000+02:00

Martin Lindstrom sums de luxe luxury and points its essentials:

http://adage.com/article?article_id=115637

Cooperative marketing\ melange de luxe

2007-06-19T15:53:00.000+02:00

A very good example of luxury mixture of service and product.

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070612005426&newsLang=en

Luxury lovers...

2007-06-18T23:44:00.000+02:00

I do not love to be immersed with the conventional luxury.

I fancy a lot extraordinary objects, places, service...I love to admire unconventional beauty. I am pleased to experience anything that is one-of-a-kind. I adore both the simplicity and the opulence.

What am I in love with, then?

Let's say it's the unconventional concept of luxury...With a notion of perfection and kind of idealism, that has a bit of Plato's way of reasoning...

And what do they love out there...

http://www.sybarites.org/

e-luxe

2007-06-17T23:55:00.000+02:00

http://www.zdnet.fr/entreprise/commercial-marketing/e-commerce/0,50006561,39366560,00.htm

Luxe in mass...

2007-06-17T23:12:00.000+02:00

To be luxury or not to be. That is the question.

Some worthseeing opinions:

http://blogs.wsj.com/wealth/2007/04/20/what-counts-as-luxury/

FUNDS

2007-06-17T15:56:00.000+02:00

Luxury from a financial side of life...

Luxury seems to emerge in every aspect of business since the "modern luxury era" started. It's not about art or fashion anymore. It's about every piece of our existence with regard to excellence, exquisite form, incomparable top quality, scarcity and exclusivity together with individuality.

To begin with just a few...

http://www.cnbc.com/id/17957445

http://www.pictet.com/en/home/tools/disclaimers_pam.DoAck.html

http://www.dominion-chic.com/index.htm

First sentence.

2007-06-13T00:27:00.000+02:00

Will be a short one. I hope to cover here most of the topics that are of my prior interest. Naming some would be:

Extraordinary all
Extraordinary brands
Extraordinary companies
Extraordinary destinations
Extraordinary events
Extraordinary fun
Extraordinary guru
Extraordinary holidays
Extraordinary iThings
...